Chosen typography style makes the brand modern and minimal.

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Overview

We have created these guidelines to better understand the hierarchy of our chosen typefaces and usage of them. Read them through to create as united visuals as possible.

Typeface

Our brand typefaces are Whitman and Faktum. Whitman is used for headings only while Faktum can be used for headings, sub-headers and body copy.

Name
Whitman

Usage
Headings

Roman
Cap size = Margin size
5 lines max
0 tracking

Created by
Kent Lew

Year of release
2004

Name
Faktum

Usage
Headings – Bold
Sub-headers – Bold
Body copy – Regular

Sub-headers – 8 lines max
0 tracking

Created by
Rene Bieder

Year of release
2018

On images

Content on images should be white or black depending on the brightness of the image.

Guidance

Do not make headline bolder than subheader when next each other
Do not use all caps
Do not change tracking size
Do not justify the text

Applications

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